First coined by urban wizard Dan Parolek from Opticos in 2010, this term throws the spotlight on the oft-overlooked housing variants that bridge the gap between your cozy, standalone house and those towering condo complexes. Imagine a space that feels just right – as snug as a single-family house, yet offering multiple units. We’re talking multiplexes, chic courtyard apartments, artsy live/work units, and more.
Now, here’s the digital tea ☕: For ages, this “missing” housing style was, quite literally, missing! Think about it – when was the last time you saw a brand-new fourplex pop up in your neighbourhood? Across the U.S., these flexible housing options had been sidelined, thanks to zoning laws that played favourites, championing single-family homes and relegating multi-unit structures to urban pockets.
But, with cities expanding and urban jungles getting denser, there’s a growing realization: we need more. As city prices soar and the drawbacks of exclusionary zoning echo loudly, there’s a lean towards innovative housing styles. “Missing Middle” is not just a concept but a movement, reshaping policies from California to Oregon and even reaching the heartlands of Nebraska!
In media circles, “Missing Middle Housing” has become almost synonymous with urban density – sometimes even playfully dubbed “gentle density.” But while its star is on the rise, it’s not all smooth sailing. Like any disruptor, it’s met with its share of resistance. Yet, pioneers persist, because, at its heart, the Missing Middle champions neighbourhoods that embrace walkability, sustainability, and a sense of community.
Drawing from our reservoir of presale expertise, we’re in the lab, cooking up state-of-the-art tools to allure home buyers and renters. Our vision? Seamless integration of the Missing Middle’s appeal with digital innovations that resonate with the modern urbanite. Our heartbeat syncs perfectly with the rhythm of change. We’re reaching out, hoping to join hands with forward-thinking developers championing Missing Middle projects. If you’re among the brave few pushing boundaries and reshaping urban landscapes, we’re looking at you. At Project28, we’ve been diving deep into the luxury condo market’s intricate layers, unraveling its secrets. Through intensive analysis, we’ve unearthed a treasure trove of MICRO DATA, tailored to infuse fresh perspectives into boutique developments. Imagine harnessing the allure of a luxury skyscraper and moulding it to fit the charm of a quaint triplex.
Real change stems from real conversations. That’s why we’ve initiated closed focus groups in the dynamic arenas of both Toronto and Vancouver. These sessions are laser-focused on gauging the feasibility of introducing the Missing Middle’s magic into contemporary urban frameworks. With every discussion, we’re a step closer to bridging aspirations with realities.
So, to all the urban dreamers, architects of change, and dwellers of possibility: Let’s innovate together. Project28 stands as a beacon, lighting the path to a reimagined urban tomorrow. Join us, and let’s craft narratives that celebrate the Missing Middle. #MiddleRenaissance
Stay connected, and let’s keep reshaping our urban landscapes!